June 26, 2022

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Tata Digital pumps $75 m into CureFit; co-founder & CEO Mukesh Bansal to continue to lead fitness start-up

3 min read
Getting people on board who have sound knowledge of digital businesses will aid the Tatas to grow their digital capabilities.Getting individuals on board who’ve sound data of digital companies will help the Tatas to develop their digital capabilities.

Strengthening its footprint within the e-commerce house to compete with the larger gamers, Tata Digital on Monday stated it has entered into an settlement to speculate as much as $75 million in health start-up CureFit Healthcare.

Tata Digital just lately accomplished its acquisition of e-grocer BigBasket, and is known to be near buying a big stake in on-line pharmacy 1mg. Mukesh Bansal, the founder & CEO of CureFit will be a part of Tata Digital as president whereas persevering with his management position at CureFit, Tata Digital stated in a press release.

Tata Digital and CureFit didn’t disclose the specifics of the deal.

Analysts stated the Tata Group, which already has a longtime presence within the conventional companies sector, is wanting so as to add new-age well being and wellness companies to its bouquet of choices. The partnership with CureFit will assist construct on that technique. “The Tatas have anyway introduced their ambition to be a brilliant app. The funding provides to that functionality,” stated Arpit Mathur, accomplice at Kearney. Entry to expertise is one other space that the Tatas are taking a look at with this funding.

Getting individuals on board who’ve sound data of digital companies will help the Tatas to develop their digital capabilities.

CureFit, on its half, will leverage the partnership to realize entry to new prospects; the Tatas have already got a big proportion of way of life and repair prospects. Apart from, CureFit may wish to concentrate on organising new enterprise verticals and have a look at including excessive worth companies quickly from the entry stage choices they presently present. “That is extra of a strategic funding than monetary,” Mathur added.

Bengaluru-based CureFit gives a variety of on-line and offline well being and health companies to customers together with exercise classes, session with specialists and private coaching. Additionally they provide choose health merchandise.

Tata Digital stated that CureFit will assist the agency increase into pro-active well being administration house. “The CureFit partnership with its business main platform in health and wellness aligns very effectively with our total healthcare proposition the place health is more and more changing into an integral a part of a customers’ life,” N Chandrasekaran, chairman, Tata Sons, stated.

Indian health and wellness market is rising at almost 20% yearly and is predicted to achieve about $12 billion by 2025.

“Being a part of Tata Digital will allow us to nationally scale up our choices for our prospects,” stated Mukesh Bansal, co-founder & CEO at CureFit.

The Tatas are constructing on an array of on-line companies to tackle Amazon, Walmart-backed Flipkart and Reliance who’re already jostling for an even bigger share of the e-commerce market.

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